Corporate Social Responsibility (CSR) is a must for the beneficiaries of today’s mature corporation: i.e. share holders, employees, consumers or customers, the neighbouring community, and the society at large. The components of CSR are:
          1. Strict enforcement of hard laws: no deception, exploitation or any action against the law that would affect the beneficiaries.
          2. High professional standards of practice and ethics (Soft Laws)
          3. Corporate social contribution
          CSR, in accordance with the United Nations Global Compact, consists of 4 components, namely, human rights, labour standards, environment, and anti-corruption. Please see Dr. Sopon Pornchokchai’s article on the Nine Understandings of CSR or his book on “the Real CSR” (in Thai).

May 13, 2005 Joining Global Compact Agency for Real Estate Affairs is among leading private firms in Asia to sign the Global Compact at the Asia Pacific Business Forum on May 13, 2005 at the United Nations. Dr.Sopon Pornchokchai, AREA President signed the contract in front of Mr.Watana Muangsook, H.E. Minister of Industry and UN executives. See more at: AREA in the UN Global Compact 2008 Communication on Progress (COP) Report 2009 Communication on Progress (COP) Report 2011 Communication on Progress (COP) Report Case Story: Anti-Corruption In Property Consultancy

Towards the Consumers
          “Thailand's independent property consultants refrain from real estate brokerage and self-interest property development in order to avert potential conflicts of interest, thereby ensuring the integrity of our valuation and research work.”
          This is the major principle of the real CSR of AREA. We cannot accept being a valuer or a researcher while also being a broker or a developer or an investor ourselves. Some that attempt do everything may claim to be a total package of services, but we believe that this can only end in conflict of interest.
          Our executives have never been a president or board member of any developer company. This means that AREA is independent and keeps itself professionally neutral in its all of its services.

Towards the Environment
          Because our company is a service provider, no harm is done to the environment through any of the actions of our company, and we try to nurture and protect the environment as much as possible. For example, we try to use the resources with the utmost efficiency, reuse our materials, help save energy, conduct forest plantation, build green consciousness, and so forth. We also try to keep our staff members in good physical condition and in a positive social environment, for example, by providing good quality drinking water, air filtering, team exercise, annual physical check-ups, and soon.

Towards Anti-Corruption
          In order to ensure the integrity of our services, we are among the few consultancy firms that conduct the following:
          1. Postcard surveys to our customers to assess the performance of our valuers and researchers.
          2. An additional telephone interview with our customers.
          3. Field quality checks to examine the work of our staff members on their reliability and objectivity.
          Please read about our exceptionally high standards of practice in: Case Story: Anti-Corruption In Property Consultancy

Dr. Sopon Pornchokchai and CSR
          He is a pioneer in the dissemination of the concept and practices of CSR in Thailand. His contributions include:
          • Books: The Real CSR and Administer with Love (in Thai).
          • Lecturing on CSR at international conferences and forums organized by international organizations, the Anti-Corruption Commission, universities, and others.
          • Sitting on the Board of Ethics, Thai Chamber of Commerce.
          • Sitting on the Board of Sufficiency Economy, Thai Chamber of Commerce.