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Dr. Sopon Pornchokchai, President, AREA

Corporate Social Responsibility (CSR) is a must for the beneficiaries of today’s mature corporation: i.e. share holders, employees, consumers or customers, the neighbouring community, and the society at large. The components of CSR are:

Strict enforcement of hard laws: no deception, exploitation or any action against the law that would affect the beneficiaries.
High professional standards of practice and ethics (Soft Laws)
Corporate social contribution
CSR, in accordance with the United Nations Global Compact, consists of 4 components, namely, human rights, labour standards, environment, and anti-corruption. Please see Dr. Sopon Pornchokchai’s article on the Nine Understandings of CSR or his book on “the Real CSR (in Thai)” .

Dr.Sopon Pornchokchai, PhD D.FIABCI CRS MRICS

Dr.Sopon has had experience in real estate research and valuation since 1982. He teaches valuers, brokers, developers, financiers, planners and consultants at undergraduate and graduate levels in Thailand and abroad. He gained a PhD in land and housing from AIT and had further property valuation training from LRTI-Lincoln Institute of Land Policy and housing from KU Leuven (Belgium).

Currently, Dr.Sopon is the President of FIABCI Thai, the Agency for Real Estate Affairs and the Thai Appraisal and Estate Agents Foundation, IAAO representative to Thailand, Director of Thai Real Estate Business School, and a member of the Global Valuation Forum of the Appraisal Foundation (USA).

His research master pieces include the discovery of 1,020 slums (1985), CAMA (computer-assisted mass appraisal) modeling (1990), forecast of 300,000 unoccupied housing units (1995 and 1998), study for property information centre (2000), roadmap for valuation, Ministry of Finance, Vietnam (2006), Ministry of Finance, Indonesia (2008), World Bank Indonesia (2010), Ministry of Finance, Cambodia (2012), UN World Cities (2015), ASEAN Property Surveys (2017), Global Municipal (2017), Bangkok Zoo relocation (2019), 28 Dam Valuation in Laos (2024).

Ms.Pattama Chantranukul
Managing Director
Board Director, Thai Real Estate Business School
Board Director, The Valuers Association of Thailand

Contact: pattama@area.co.th

Ms.Chantranukul, a certified valuer, has been with AREA since 1991. In addition to her role of co-ordinating the company's marketing activities, she is responsible for developing AREA's digital map for valuation and research purposes. She holds a degree in finance from Bangkok University and a Certificate of Appraisal from the LRTI-Lincoln Institute of Land Policy.

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